After leaving Microsoft in 2001, Brian MacDonald found it tough to find his second act. He was involved with a few start-ups and arranged some real estate deals in the Seattle area. He even built a boat in China.
But none really offered the challenge he was seeking. So, when he had a meeting in February 2007 with Microsoft search boss Satya Nadella, he was inspired. That night, he went home and cranked out a 10-page paper on the challenges and opportunities he saw for Microsoft in search. It was in Nadella's in-box the next morning.
"I just want to work on the biggest problem in the industry," he said. By April, he was back at a desk in Microsoft's Redmond, Wash., campus.
MacDonald could hardly have found a bigger task than entering the search fray. After three years in the search business, Microsoft had yet to make any significant headway despite having spent billions of dollars.
"Search is kind of the Mount Everest of the industry right now," he said. "That's really the mountain that you want to climb."
He's been back at the company two years now, and Microsoft still finds itself at base camp, struggling to reach double digits in market share and its online business is losing hundreds of millions of dollars per quarter.
But Microsoft hasn't given up on its expedition. This week, it takes an important step. After months of testing within Microsoft's walls, the software maker is publicly detailing its plan to revamp its search engine under the name Bing. Read On
[Video] http://www.youtube.com/watch?v=et0rUzRAXGE [2 minutes 46 seconds]
Offers more features then Google, Much improved indexing over live, And deeper information retrieval.
If this comes out good I may just switch what do you guys think?


