ok i've noticed that alot of the songs on the iTunes store are $1.29 now. why is this? i heard a while ago that songs were supposed to go down not up...

Apple finds that if a song is very popular, people are willing to pay the extra price.

Stupid idea, I know, but it works.

but what happened to lowering the prices?

The 69c prices are for not popular songs.

apple's crazy

I have taught you well young padawan.

Yeah, the new 99p (1.29 for you guys) songs are the more popular ones.

Quite frankly, I haven't seen any 59p songs around iTunes.

Lucky me who mostly listens to music not many people have heard of *Random Apple though* Hopefully WWDC brings us something...

Also, a lot of songs that were 99cents just went up to $1.29 because they feel they can charge you extra for drm-free music. You also have the choice of paying 30cents to convert your 99cent song into a drm-free song.

I've never seen a 99p song either...

iTunes was great because it was 79p for a song, £7.99 for an album, what they are doing I've no idea.