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Guitarguy

McDonald's Will Serve All-Day Breakfast Starting Oct. 6

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McDonald’s Corp. plans to start selling all-day breakfast across the U.S. on Oct. 6, aiming to reinvigorate sluggish sales by fulfilling a longstanding customer request.

The company’s franchisees have voted to approve the plan and it’s being implemented nationwide, according to a statement from McDonald’s spokeswoman Lisa McComb. The move -- the company’s biggest menu change in years -- follows months of testing the idea at various locations. In July, Chief Executive Officer Steve Easterbrook said the all-day breakfast trials were going well, fueling speculation that a national rollout was near.

Easterbrook, who took over in March, has been trying to pull the company out of its worst sales slump in more than a decade. Selling its signature Egg McMuffin sandwich all day could increase sales by as much as 2.5 percent a year, according to an internal company presentation.

Under the plan approved by franchisees, the full morning lineup won’t be available all day. Restaurants will sell either muffin- or biscuit-based sandwiches, along with hot cakes, sausage burritos, fruit-and-yogurt parfaits, oatmeal and hash browns. McDonald’s may get rid of other items to make room for breakfast, McComb said.

Regional Variations

 

“Our rest-of-day core menu items will stay intact, such as the Big Mac, Quarter Pounder with Cheese, McNuggets, fries, etc.,” she said in an e-mail. “But regions can determine what items need removing based on local customer preferences.”

Franchisees own about 90 percent of the company’s roughly 14,350 domestic restaurants.

The move may help McDonald’s better compete with chains that already sell

morning items throughout the day. Dunkin’ Donuts serves its breakfast

sandwiches, as well as egg wraps and bagels, beyond the morning. And Starbucks Corp. offers muffins and scones at all hours.

McDonald’s 250-calorie Egg White Delight McMuffin, rolled out with much fanfare in 2013 as a push toward health and nutrition, won’t be sold all day.

Daniel Delligatti, the chain’s national advertising fund chairman, told franchisees last month that the company was planning a marketing push to promote the move.

“Based on preliminary test results, all-day breakfast is a significant business opportunity and a marketer’s dream that leverages our strengths and will generate positive media news and social media energy,” he said in an e-mail.

 

Source: http://www.bloomberg.com/news/articles/2015-09-01/mcdonald-s-planning-to-start-selling-all-day-breakfast-on-oct-6

 

This information seemed too important for Breaking News.

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Their sausage on mcbiscuit is sooo good.

 

So bad for you, but so good. I think it's been a couple years since I've had one, going to mark down October 6th now.

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Meh, tbh, I don't really care for McDonalds. I like their sweet tea..and their wraps aren't bad..but the only food I get there is usually a mcchicken, because it's a dollar. Otherwise, I will literally take any other fast food, whether Burger King, Dairy Queen, Taco Bell, or Wendy's.

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Did McDonalds serve their coffee all day prior to this?

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Did McDonalds serve their coffee all day prior to this?

If it has a McCafe, then yes, and if it doesn't.. well I think they still did.

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Meh, never really tried their breakfast in all these years, probably will continue to ignore it in the future. :)

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I wonder how long it will be until fast food chains stop serving anything that isn't breakfast

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Let the 30 day countdown begin!!

 

They just put a McD up by my college last semester.. I've resisted the temptation until I heard this news.

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Let the 30 day countdown begin!!

 

They just put a McD up by my college last semester.. I've resisted the temptation until I heard this news.

You're welcome!

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Let the 30 day countdown begin!!

 

They just put a McD up by my college last semester.. I've resisted the temptation until I heard this news.

You're welcome!

Yeah yeah, I won't be thanking you after I gain 10 pounds from their greasy DELICIOUSNESS.

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If America is going to continue leading the world's growing image ( :rofl: ) at least it'll be with the best kind of food.

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Local McDonalds does breakfast all day but doesn't support hashbrowns, so there's no reason for me to ever go there.

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Local McDonalds does breakfast all day but doesn't support hashbrowns, so there's no reason for me to ever go there.

Call corporate, raise hell, sign a petition! That's an oversight no one should have to deal with.

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Breakfast food in the afternoon? Truly we live in morally confused times.

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Breakfast food in the afternoon? Truly we live in morally confused times.

One of my favorite dinners growing up was "breakfast for dinner," and similarly, cereal for dinner. I don't subscribe to the old adage insinuating we must eat McMuffins before 10am, I welcome the changes granted by McDonalds and now enjoy my favorite foods at a time more appropriate to my desires.

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Breakfast for dinner is great, I always love going to those places. If my belly likes it then it must be moral.

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Really the reason why they're doing this is because they're in a bit of a rut right now.

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